CONCEPT
Launched in March 2003, TRACE is the 1st TV channel exclusively dedicated to urban culture (music, fashion, sports, cinema, dance).

TARGET GROUP
Young urban generations (11 to 35 year-old), multicultural, multiethnic in the world.
A potential of 8 million viewers in France and 1 billion in the world.

FORMAT
Digital channel, 24/24, 7/7, on all supports (cable, satellite, DSL, mobile, IPTV…).

CONTENT
All urban music genres (Rap, R&B, Raï, Ragga, Zouk, Electro, Dance, Coupé Décalé, Salsa….) displayed under different forms (music videos, hits, concerts, shows…). Reportages, features, interviews, documentaries, magazines...

VALUES
TRACE defends essential values : diversity, interactivity, respect, proximity, mobility, generosity, success.

SHAREHOLDERS
# The 3 founders (Claude Grunitzky, Olivier Laouchez, Richard Wayner)
# The Goldman Sachs Group
# Employees
# French and US individuals, managers of financial institutions and audiovisual companies.

BUSINESS MODEL TRACE
Revenues come from fees paid by TV distributors, advertising, derived products, and brand licenses. TRACE is profitable since 2006.