CONCEPT
Up close, factual and lifestyle entertainment content exclusively dedicated to sports celebrities.
OFFER AND PROMISE
Behind-the-scenes access to sports celebrities, gateway to the intimate life of the athletes.
In-depth understanding of sports icons, inspiration to go above and beyond, emotional connection with the champions, energy and motivation to be better, bigger, and bolder in life…
WHY TRACE SPORTS ?
Such a format does not exist yet and fans crave a media outlet filled with different features and real stories about their icons. All great athletes have passions and commitments to share.
BASELINE
"We Love Champions"
TARGET AUDIENCE
Core: Sports fans.
Extended: Male and female 15-49, skewing the male population 25-39.
POSITIONING
“E! Entertainment” meets “The Biography Channel” in the world of sports celebrities.
CONTENT / EDITORIAL PRIORITIES
- Entertainment: 40%
- Up close and personal: 40%
- Lifestyle: 20%
PORGRAMMING FIGURES
Original content per year : Over 450 hours.
Over 70% HD native.
LANGUAGES
Voice-overing and subtitling:
English, German, French, Spanish, Portuguese, Polish, Russian, Arabic, simplified Mandarin and other languages upon distribution agreements.
BROADCASTING & DISTRIBUTION
- 24/7
- Available worldwide through satellites
- 16/9 format
- Native HD and SD upon reques
LINKS TO OTHER TRACE CHANNELS 
